Welcome To Fabulous
The first thing you see when you enter Las Vegas is the famous Welcome to Fabulous Las Vegas Sign. For the new Las Vegas brand campaign, we wanted to separate the city from the famous “what happens here stays here” campaign to update the city for Gen z and a wider audience.
RIP VIDEO
Cole and I were lucky enough to showcase our editing skills and create the Welcome to Fabulous Rip Video, which helped sell
the concept.
Film
NEON OOH
The only choice for Out of Home was this Fabulous Neon Billboard. Catch the neon blinking, beckoning people to come to Vegas.
Socials
The social portion of the campaign was designed around the value deals in Vegas.
