Fujifilm: The X-E4

The Fujifilm X-E4 is a vintage camera brought to the modern day. It's designed around a timeless rangefinder style. Built with Fujifilm's latest sensor and processor combo, it gives you the power to punch up. Finally, the X-E4 is the smallest camera with the X-mount sensor, giving you tons of power in a compact package.

In each ad, we wanted to show the best features of the X-E4 while showing that the camera is a vintage body built with modern abilities. We used a mix of San serif and Serif fonts to show that handshake between the vintage film camera and a modern mirrorless camera.

Copy Writer: Jack Dearden
Art Director: Cole Bates